Futureshock for brands is here. Just when you thought that you had figured out how to connect with your 'digital audience', you discover that there is no such thing. The fact of the matter is that while digital touch points are here to stay, they need to be integrated into your overall marketing activities, and not be seen as a separate set of channels. This blog serves to help you get a few answers on how to best integrate digital into your lives. Happy reading! And be free with your queries.
15 April 2013
What's the Future of Business?
The future is digital. Apart from basic needs like food, shelter and sex, practically everything will become digital in the years to come. Opportunities that are opening up are not coming from the outer space, though yes they are coming from a more intelligent sub-species of humans called innovators.
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