Futureshock for brands is here. Just when you thought that you had figured out how to connect with your 'digital audience', you discover that there is no such thing. The fact of the matter is that while digital touch points are here to stay, they need to be integrated into your overall marketing activities, and not be seen as a separate set of channels. This blog serves to help you get a few answers on how to best integrate digital into your lives. Happy reading! And be free with your queries.
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